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We have many talents aside from web site work!

Our design team can help you with

all of your company or personal branding needs.
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MARKETING

We offer marketing solutions for your business!

We can create a marketing strategy to suit your needs and to reach your target audience. We offer help with

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BRANDING

We can build a branding package for your business! Why is good branding important?

GOOD branding will ...

  • deliver your message clearly
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WEB SITES

Do you need a website?

We can design and build a website, or update your existing site to suit your changing business needs.

We build web and mobile solutions on the cutting edge of modern technology

Our developers, designers and engineers deliver clean, high performance applications on time, and on budget.

We offer personable, professional training for the solutions we build.

We offer FREE analysis and quotes

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SEO

Search Engine Optimization - SEO

Our SEO experts can increase your online visibility, get your more customers, and improve your BOTTOM LINE.

Do you have a GREAT website that no one sees?

We achieve high ranking results using only White-hat (ethical) techniques.

We always keep our clients up to date with analytics and overall progress.

Contact us for a FREE analysis and quote.

 
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about
We do all things web and branding. We do not do laundry.
We are based in Decatur, GA, but we serve clients worldwide. We can sometimes be found in Dekalb Farmer's Market watching the fish in the big tanks.
Patrick is our tech guy, and co owner. His finest moment was when he was 4 years old, his Mom dressed him up like a smurf. He looked so real, he made the other kids in preschool cry.
John is our other tech guy, and co owner. He has a love hate relationship with Home Depot, and enjoys cutting vegetables.
DeAnna, our designer and co owner who loves her new spoon rest, and has a penchant for antique dishes. It is rumored that she does not believe in gravity.
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Today's Date
December 14, 2017

The importance of integrating SEO & SEM efforts with Social Media

Posted on  
   /  by    Deanna

As we work with more and more clients, we have learned that they have been approached by many companies who specialize in SEO (search engine marketing), or Social Media specialists. To our surprise, we found that the offerings were either for SEO (search engine optimization), SEM (search engine marketing) OR social media campaigns.
None of the companies thus far, have offered to integrate these facets of internet marketing!

At PING, we believe the integration of social media, SEO, and SEM efforts, are key factors to running successful campaigns.

How many times have you dealt with a huge corporation? You ask your question, or tell your story to the first representative, only to be passed off to another. When you call back the next time, no one is familiar with what you said the first time you called. Totally frustrating, and a waste of time and money.

To best fuel your campaign, there should be constant communication between the SEO team and the Social Media Team.

While back links on facebook may not give your site the best “link juice”, it should coincide with the SEO efforts being made.

Newsletters, email blasts, and the corresponding posts will create awareness. This awareness creates buzz and more successful searches. Back links and key phrases should be coordinated to work with the verbiage used in social media posts, and reviews.

This is why it just does not make sense to use separate companies to work on your SEO and Social Media. Although, they could communicate effectively, realistically, they more than likely will not.

So unify all of your campaigns and watch your traffic sky rocket!

One Response to The importance of integrating SEO & SEM efforts with Social Media

  1. Pingback: The importance of integrating SEO & SEM efforts with Social Media … « Smart Search Engine Marketing

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